Did You Miss the 2020 to 2025 Asset Growth Wave? Here Is How to Make Sure You Are Ready for the Next One

Did You Miss the 2020 to 2025 Asset Growth Wave? Here Is How to Make Sure You Are Ready for the Next One

Most people who missed the asset growth of 2020 to 2025 did not miss it because they did not know investing was a good idea. They missed it because nothing made them act. This is about that gap, and how to close it before the next wave.

This article contains factual observations about broad economic and asset class trends between 2020 and 2025. It is not financial advice and does not recommend any particular investment, asset class, or course of action. Past performance is not an indicator of future performance. Individual circumstances vary and a licensed financial adviser and registered tax agent should be consulted before making any investment decisions.

Between 2020 and 2025, a broad range of asset classes delivered substantial growth. Australian wages and cash holdings did not keep pace. This is not a controversial claim. It is documented in publicly available data from the Reserve Bank of Australia, the Australian Bureau of Statistics, and major financial research organisations.

The uncomfortable part is not the data. The uncomfortable part is this: most people who did not participate in that growth already knew that investing was a good idea. They had read about it. Some had even planned to start. They just never did.

This article is not about which assets to own or what to buy next. It is about the gap between knowing and doing, and why that gap closed for some people and stayed open for others.

What the data broadly shows about the period

Between 2020 and 2025, a number of major asset classes recorded meaningful growth in Australian dollar terms. The specific figures vary depending on the data source, methodology, and whether returns include income distributions or capital growth only. The directional observation is broadly consistent across sources.

Australian residential property values rose substantially over the period, despite a correction in 2022, with the national picture recovering and continuing upward through 2024 and 2025. CoreLogic publishes regular national and city-level property data at corelogic.com.au.

The Australian share market, measured by the ASX 200 total return index including reinvested dividends, recorded materially higher cumulative growth than the price index alone would suggest. The ASX publishes historical index data at asx.com.au. This reinforces the role of dividend reinvestment in long-term compounding, a point frequently made in investor education literature.

Global equities, measured by broad indices such as the S&P 500, recorded strong growth over the period, with technology and AI-related sectors contributing disproportionately. Returns expressed in Australian dollars were further influenced by currency movements. The RBA publishes exchange rate data at rba.gov.au.

Gold, measured in Australian dollars, also recorded strong gains over the period, driven by a combination of global uncertainty and the weakening of the Australian dollar against the US dollar. The World Gold Council publishes historical price data at gold.org.

On the data in this article

This article describes directional observations rather than specific percentage figures, because return calculations vary significantly depending on the start and end date, whether income is included, currency treatment, and the specific index or benchmark used. Readers wanting to engage with the actual figures are directed to the primary sources linked throughout. The directional story, that growth assets broadly outpaced wages and cash over this period, is consistent across those sources.

What wages and cash delivered over the same period

While asset prices were rising, the picture for wages and cash was materially different. The ABS Wage Price Index, which measures changes in the price of labour independent of changes in the quantity or quality of work performed, showed cumulative growth over 2020 to 2025 that trailed both inflation and asset class returns by a significant margin in most years. The ABS publishes this data at abs.gov.au.

Inflation, measured by the Consumer Price Index, rose sharply from 2022 onwards, peaking at levels not seen in Australia for decades before moderating through 2024 and 2025. The cumulative effect was a meaningful reduction in real purchasing power for households relying primarily on wages and cash savings. The RBA publishes inflation data and commentary at rba.gov.au/inflation.

Broadly grew ahead of wages and inflation
  • Australian residential property (national)
  • ASX 200 total return (inc. dividends)
  • Global equities (AUD terms)
  • Gold (AUD terms)
Did not keep pace with asset growth
  • Australian wages (Wage Price Index)
  • Cash savings (high-interest accounts)
  • Purchasing power (eroded by CPI)

This comparison is not presented as a prediction of the future or as an argument for any specific investment. It is a description of what happened over one five-year period, supported by publicly available data. Whether a similar pattern will repeat, reverse, or look entirely different over the next five years is unknown.

Most people who missed this already knew investing was a good idea

The problem was not a lack of information. Most people who missed the growth wave of 2020 to 2025 knew that investing was better than not investing. They just never started.

Behavioural finance research has documented this pattern extensively. The gap between intention and action in financial decision-making is not primarily explained by lack of knowledge. Research published through ASIC’s investor literacy work and through academic behavioural economics literature consistently identifies other factors: procrastination, present bias, the absence of external structure, and the tendency to delay until conditions feel more certain, which they rarely do.

The investor who started a modest regular contribution into a diversified structure in 2020 and maintained it through the volatility of 2022 and the recovery of 2023 and 2024 did not do so because they had better information than everyone else. They did so because something, a habit, a system, a commitment made to another person, made the next contribution more likely than not making it.

That is the variable that the data does not show but that separates outcomes. Not what to invest in. Whether you invest at all.

Why people who know better still don’t act

Behavioural economists and financial psychologists have identified a consistent set of patterns that explain why financially literate people still fail to act on what they know. These are not character flaws. They are documented cognitive tendencies that affect almost everyone.

Present bias

The tendency to overweight immediate costs (the friction of getting started, the discomfort of uncertainty) and underweight future benefits (compound growth over years). The decision to start “next month” feels costless in the moment and very costly in retrospect.

Waiting for certainty

Markets, interest rates, and life circumstances are never fully settled. Research on investor behaviour consistently shows that waiting for the right moment to start is one of the most costly habits in long-term wealth building. The right moment rarely announces itself.

No external structure

Willpower is an unreliable system for sustaining financial habits. Behavioural finance research identifies automation and external accountability as significantly more reliable than personal resolve for maintaining long-term contribution habits.

Complexity as a barrier

A common pattern is spending significant time researching options without acting on any of them. The pursuit of the optimal choice prevents the good-enough choice from being made. Research on decision fatigue suggests that more options can produce less action, not more.

Invisible progress

Early compounding is slow. The dramatic acceleration happens later in the curve. Without a way to see and acknowledge progress in the early years, many people abandon habits before the results become visible. Goals that are tracked and shared tend to be maintained longer.

No social reinforcement

Financial habits are rarely discussed openly. Most people are building, or not building, their financial life in isolation. Research on habit formation consistently shows that social norms and peer behaviour are among the most powerful predictors of sustained individual behaviour.

What people who close the gap commonly do differently

The following are not investment recommendations. They are the structural and behavioural patterns most commonly associated with people who move from intention to sustained action on financial goals.

  • 1 They decide before conditions are perfect Today
    A common pattern among people who act is making a decision to start before they feel fully ready, then refining from there. The first contribution matters less for its financial size than for the habit it establishes. ASIC’s MoneySmart notes that getting started, even with a small amount, is consistently identified as the most important early step. The MoneySmart compound interest calculator is a useful tool for making the cost of delay concrete.
  • 2 They automate contributions so the decision is made once
    Relying on a monthly decision to transfer money into an investment is a system that fails under stress, distraction, or competing financial pressures. A common first step is setting up a recurring automated contribution so that investing happens before discretionary spending, removing the decision from the loop entirely.
  • 3 They make their goals visible and named
    Research on goal-setting and motivation consistently shows that named, written, and visible goals produce more sustained behaviour than abstract intentions. A financial goal that is written down and reviewed regularly is meaningfully more likely to be pursued than one that exists only as a vague intention.
  • 4 They build accountability into the habit
    Telling another person about a financial goal, joining a group where progress is shared, or working with a professional who tracks progress over time all create external pressure that supplements internal motivation. Behavioural economics research consistently identifies social accountability as one of the most effective habit maintenance tools available.
  • 5 They engage the right professionals before making significant decisions
    A licensed financial adviser can help translate intention into a specific, structured plan suited to an individual’s circumstances, risk profile, and goals. The ASIC Financial Advisers Register lets anyone verify credentials before engaging. A registered tax agent handles the tax implications. The Tax Practitioners Board register verifies registered agents.

Most people already know that investing matters. The next growth period will not wait for anyone to feel ready. The difference between participating and watching is rarely information. It is structure, habit, and someone to be accountable to. That is what MSH is built for.

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